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Digital marketing is the practice of promoting products, services, or brands through digital channels. These channels include search engines, social media platforms, websites, email, and mobile apps.
Digital marketing allows for more targeted and measurable advertising campaigns, as well as real-time analysis of the success of those campaigns. In today's digital age, it is a crucial component for any business looking to grow and reach new customers.
Businesses can receive immediate feedback from the customer, through digital channels such as email and social media, which helps to improve customer satisfaction and can also be used for product or service improvement.